Yep BK Change will always be resisted. I think the wholeHighlanders kit thing was done wrong . In 2018 u would expect a team of Bossos stature to do a proper Kit unveiling even Get Vusa Blaqs to do a nice promo video (heard he dropped his rates) do a Photoshoot nton nton . Its no easy making people buy into a kit seen thru photos of the main guy in a liverpool jersey holdn it. Make the whol shandis a red carpert event Event , ride on the buzz Start with sales there, get sportshops to pre order get the Influencers on your side get them tweeting and posting pics IN the jersey. Let FOMO settle in . . I say opportunity missed .
And the “cool kids” of social media had a field day shem. What they say goes , the moment they gave it a thumbs down the tone was set. Part of me feels the big guys at bosso Still dont know what hit them or even that they were hit. if u Visit the clubs social media u will know. By allowing the cool kids to dictate play Bosso lost the edge. Its not too late for the team to win the “cool kids” back. You cant totaly ignore them in this Era ,best plan is to find ways to get them on your side because by your side they will help you reach millions of fans. They love the team after all.
Football is now a bussiness and we live in the times of social media . Sell at every opportunity u get. Now you wonder what happened ? Are the guys in charge the same men of Vision Babongile interviewed on the VuKa Vuka breakfast show?
A teams football jersey is quite a big deal its the teams identity and its were the money is. A team in good form , a reasonably priced jersey a multitude of Fans starved of a kit , right there you have the perfect ingridients to make a killing. If theres a lesson i learnt at Mzingwane high games, its that even the ugliest khakhis looked great grouped on the terreces, a sea of intimidating Khakhi in full voice, many ateams nightmare . One doesnt have to like the colors for them to look great in uniform … thats what kits are after all. The kit may be not what people expected but it doesnt mean that it wont get the job done . Its 2018 Bosso should step up. I hope the management untangles its self from this mess. How much is the kit anyway?